You saw a shampoo ad, liked it, and made your mind for buying it. After buying it one day when you went for the product, the experience was not satisfactory. Well, sorry for your loss, but this isn’t the product’s fault. It is necessary to understand a product from its very core before you are using it unless you are not a health conscious person. This is an area where engagement marketing excels. For this marketing, there are different phases and each phase is a way to educate the customer more and more about the product before actually buying it.

The different phases:

1st phase – Product demonstration

A group of promotional staff offers a live demonstration of the product and explains all its details, ingredients, and how-to-use information.

2nd phase – Providing free samples
Many brands also allow people to get a taste of the product without charging for anything. This gives consumers an opportunity to test the effectiveness of the product.

3rd phase – Collecting feedbacks

Unlike other media campaigns, engagement marketing takes its feedback section very seriously. Consumers give their honest opinions about the product and the rest of the process is designed as per the response received.

4th phase – Buying the product

if the consumer is satisfied with the experience, they can easily go for the brand without needing further
motivation.

As you can see, the promotion through this marketing is a more complete and perfect one. Trying out a product through this, certainly clarifies any doubt you have in your mind.

Find a brand experience agency that understands your values and gives your product the best marketing that it deserves. If you have your own ideas in your mind, such as, going for brand ambassadors for the promotion, you can directly ask if the agency provides that service or not. Only an eminent engagement marketing company can arrange for such facilities.

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