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One reason of choosing experiential marketing is, it is way less costly to TV and other digital media ads that are available these days.
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Experiential marketing - Influencing the Social media online By Engagementmarketing at 2015-01-09 01:51:46
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Marketing took a new form when digital media came into the picture. Ad commercials were introduced and companies that earlier used experiential marketing to promote their products on a global level shifted to this option. TV served as the biggest medium of connection between brands and audience and we all know how the rest of the story goes. But, what we all might not know is that experiential marketing is making a comeback.
Otherwise known as engagement marketing, it is recently gaining a hu Read More..... |
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Perks of using experiential marketingBy Engagementmarketing at 2015-01-08 00:11:24
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One reason of choosing experiential marketing is, it is way less costly to TV and other digital media ads that are available these days. McKinsey and Co., once predicted that TV ads will be only third effective due to the increasing cost of the advertisement and the availability of other forms of promotions. Although the fragmentation and segmentations continuous in the arena of marketing, one that has survived all these is experiential marketing.
Experiential marketing, by its very own natu Read More..... |
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